Thank You For Making Census 2020 a Great Success!

While the process of the 2020 Census was not what we anticipated, the outcome was even better than we’d hoped. Not only did Maryland surpass our 2010 self-response rate, we surpassed many of our expectations. Four Maryland counties finished in the top 100 of the nation’s 3215 counties for self-response and our state finished solidly in 9th place in the nation! In Maryland, there were 21 counties and 91 municipalities that were able to meet or beat their 2010 self-response rates. That’s something to be proud of, and we know that it was the hard work of so many of you that made it possible.

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Census Efforts Lead to Census Success in Maryland!

The Census ended on October 15, and we are extremely proud of Maryland’s accomplishments during this decennial event. With the kickoff for the Census coinciding with the beginning of a nationwide pandemic and stay-at-home orders, marketing plans were modified from a mostly out-of-home advertising campaign to a more digital and in-home approach. Further, we added a paid social media campaign in targeted areas to reach thousands of families where programs and services are highly utilized.

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Census 2020: Into the Home Stretch

Maryland is Looking Strong…But There is Still Time to Make a Difference!

Planning Assistance in Action

by Kristin Fleckenstein, Director of Public Affairs and Kristen E. Humphrey, MLA, Local Assistance and Training Planner 

Don’t Delay, Respond Today! With the 2020 Census deadline just days away, the Maryland Department of Planning (Planning) remains in high gear to ensure a complete count of all Marylanders. Maryland currently has achieved a 70.5 percent self-response rate that exceeds the 2010 Census total count of 60.5 percent. Maryland’s total count, which also includes households counted by U.S. Census Bureau enumerators, currently stands at  97.9 percent.   

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New! U.S. Census 2020 Deadline Moved to September 30th

Community Outreach Critical to Assure a Complete Count

Planning Assistance in Action

by Kristin Fleckenstein, Director of Public Affairs, and Randall Nixon, Associate Director, Maryland Census, with Kristen Humphrey, MLA, Local Assistance and Training Planner

The United States Census Bureau has revised the extended 2020 Census operational deadline, moving it up a month to September 30, 2020. Data collected by the Census has a tremendous impact on federal funding for critical services throughout the state. As a result, there is a renewed sense of urgency in getting the word out about achieving a complete count of every person living in Maryland.  

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Census 2020: News and Next Steps

Planning Assistance in Action

by Kristen E. Humphrey, MLA, Local Assistance and Training Planner, with Kristin R. Fleckenstein, Director of Public Affairs, and Alfred P. Sundara, AICP, Manager, Projections and State Data Center

What’s New in Census Outreach?

Even as the landscape of COVID-19 protective measures continues to evolve and the state moves toward reopening, the Maryland Department of Planning (Planning) is adapting to the pandemic to ensure that every Marylander is counted by:

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