The ACS is an ongoing, nationwide, monthly survey conducted by the U.S. Census Bureau (USCB) covering a sample of approximately three-million households each year and is used to create an estimate of socioeconomic trends in communities across the U.S. As described by the USCB, the “ACS helps local officials, community leaders, and businesses understand the changes taking place in their communities. It is the premier source for detailed population and housing information about our nation.” The ACS is now the source for all socioeconomic data that was formerly obtained solely from the decennial census.
While the process of the 2020 Census was not what we anticipated, the outcome was even better than we’d hoped. Not only did Maryland surpass our 2010 self-response rate, we surpassed many of our expectations. Four Maryland counties finished in the top 100 of the nation’s 3215 counties for self-response and our state finished solidly in 9th place in the nation! In Maryland, there were 21 counties and 91 municipalities that were able to meet or beat their 2010 self-response rates. That’s something to be proud of, and we know that it was the hard work of so many of you that made it possible.
The Census ended on October 15, and we are extremely proud of Maryland’s accomplishments during this decennial event. With the kickoff for the Census coinciding with the beginning of a nationwide pandemic and stay-at-home orders, marketing plans were modified from a mostly out-of-home advertising campaign to a more digital and in-home approach. Further, we added a paid social media campaign in targeted areas to reach thousands of families where programs and services are highly utilized.
Maryland is Looking Strong…But There is Still Time to Make a Difference!
Planning Assistance in Action
by Kristin Fleckenstein, Director of Public Affairs and Kristen E. Humphrey, MLA, Local Assistance and Training Planner
Don’t Delay, Respond Today! With the 2020 Census deadline just days away, the Maryland Department of Planning (Planning) remains in high gear to ensure a complete count of all Marylanders. Maryland currently has achieved a 70.5 percent self-response rate that exceeds the 2010 Census total count of 60.5 percent. Maryland’s total count, which also includes households counted by U.S. Census Bureau enumerators, currently stands at 97.9 percent.
Community Outreach Critical to Assure a Complete Count
Planning Assistance in Action
by Kristin Fleckenstein, Director of Public Affairs, and Randall Nixon, Associate Director, Maryland Census, with Kristen Humphrey, MLA, Local Assistance and Training Planner
The United States Census Bureau has revised the extended 2020 Census operational deadline, moving it up a month to September 30, 2020. Data collected by the Census has a tremendous impact on federal funding for critical services throughout the state. As a result, there is a renewed sense of urgency in getting the word out about achieving a complete count of every person living in Maryland.