Part 2 of a 2-part series (see Part 1)
In this blog series, we present tips and strategies for creating successful pop-up store events, spotlighting the efforts of Hagerstown, Maryland. This post features information about selecting dates, preparing a budget, raising money and marketing, and it closes with a list of additional helpful hints from Hagerstown. The first post {link} discussed securing and preparing spaces, and recruiting vendors and encouraging regulatory compliance.
Local leaders interested in filling vacant storefronts in historic downtowns and older commercial districts – to increase community livability and stimulate economic growth – might consider cultivating locally owned businesses. More