Popup Stores Increase Retail Options in Hagerstown’s City Center, part 2

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Part 2 of a 2-part series (see Part 1)

In this blog series, we present tips and strategies for creating successful pop-up store events, spotlighting the efforts of Hagerstown, Maryland. This post features information about selecting dates, preparing a budget, raising money and marketing, and it closes with a list of additional helpful hints from Hagerstown.  The first post {link} discussed securing and preparing spaces, and recruiting vendors and encouraging regulatory compliance.

Local leaders interested in filling vacant storefronts in historic downtowns and older commercial districts – to increase community livability and stimulate economic growth – might consider cultivating locally owned businesses. More

Popup Stores Increase Retail Options in Hagerstown’s City Center, Part 1

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Local leaders interested in filling vacant storefronts in historic downtowns and older commercial districts – to increase community livability and stimulate economic growth – might consider cultivating locally owned businesses.

Throughout the country, local governments, business improvement districts and Main Street organizations are experimenting with ways to bring retail into older commercial districts with less of an upfront commitment from small business owners. Their tools: retail business incubators and pop-up stores. Pop-up stores use vacant building space for a day, a week, or even longer, but on a temporary basis; they bring foot traffic to the commercial district and can help business owners test the market prior to making a long-term commitment. More

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