The Census ended on October 15, and we are extremely proud of Maryland’s accomplishments during this decennial event. With the kickoff for the Census coinciding with the beginning of a nationwide pandemic and stay-at-home orders, marketing plans were modified from a mostly out-of-home advertising campaign to a more digital and in-home approach. Further, we added a paid social media campaign in targeted areas to reach thousands of families where programs and services are highly utilized.
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When people think of the U.S. Census, they often simply connect it to counting the number of people living in the United States and how those figures will determine the number of representatives serving in various levels of government. While that is certainly one of its primary functions, the reach and impact of Census data goes far beyond the issues of representation to affect countless aspects of American life. U.S. Census numbers are used in a myriad of ways for planning across both the public and private sectors of our society and economy. That’s why it is critical for Maryland to get the most complete Census 2020 count possible — accounting for every person living in our state. 
Maryland Planning Blog